It’s easy to assume that the most followed Instagram accounts make the most money on sponsored posts, but that appears to be only partially true. Calculating The Earnings Per Sponsored Post Pablo Alvarez has visualized Instagram’s biggest accounts, and their estimated earnings per sponsored post, using HopperHQ data from September 2022. In 2023, average ad prices on Instagram were estimated at $3.56 cost per click, ahead of every platform except LinkedIn.įor the celebrities with the most followers on Instagram, and the brands trying to profit from their followers, that translates into million-dollar costs for some sponsored posts.
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Instagram is not only one of the biggest social media platforms, it’s also one of the most profitable for high profile creators.ĭespite having fewer users than platforms like Facebook and YouTube, Instagram’s higher engagement rate gives it one of the highest advertising costs. Most Followed Instagram Accounts and Sponsored Post Costs If anything is clear from the above animation, it’s that the list of the world’s most popular websites is constantly shifting-and only time will tell what the next few decades will bring. It’s hard to predict what the future holds for Facebook, or for any of the other websites currently dominating the web. Just two years later, and the site had 100 million active users, rising to the top of the social media spectrum.Īlthough Facebook often finds itself mired in controversy today, the site remains the world’s most popular social media platform on the internet with close to 3 billion users. The Zuckerberg-led creation was a social networking site that was exclusive to Harvard students, but it soon opened up to dozens of other universities and then finally the general public in 2006. MySpace continued to dominate the social media landscape until 2008, when Facebook took over as the internet’s most popular social media platform.įacebook’s story is well-known at this point. In just a year, the website saw massive growth, and by 2005, it was acquired by News Corp. Like Lycos and WebCrawler, MySpace technically still exists, although it’s certainly not the high traffic site it used to be.Ĭreated in 2004, MySpace became a hub for musicians and music fans on the web.
Unless you are a Gen Zer, you probably remember MySpace. Of course, they’re nowhere near comparable to Google in terms of revenue or daily search volume. Unlike Infoseek, Lycos and WebCrawler have somehow managed to stick around-both companies still exist today. Eventually, Infoseek was purchased by Disney and rebranded to go.com.
Infoseek: As Netscape’s default search engine, Infoseek was popular during the web browser’s heyday.Lycos was the first of its kind to incorporate relevance retrieval, prefix matching, and word proximity. Lycos: This was another pivotal search engine, created in 1994 (a year before Yahoo).At one point, the website was so popular, it’s server would constantly crash, making it virtually unusable during peak hours. WebCrawler: One of the earlier search engines, WebCrawler was the first search engine to enable full-text search.Prior to Google’s success, there were several other go-to search engines that paved the way for Google in many ways: Today, it’s become virtually synonymous with the internet, which makes sense, considering 90% of all internet searches are made on Google-owned properties. It started out in the early ’90s as a university research project. It’s no surprise that Google currently comes in at number one. Like AOL, Yahoo is now also owned by Verizon, but remains a top 10 website globally.
MOST POPULAR SITES SERIES
At Yahoo’s zenith, it was worth $125 billion, but a series of missed opportunities and failed acquisitions meant that it could not keep up. Starting off as a web directory, Yahoo was the first website to offer localized indexes for major cities. Yahooįollowing AOL’s downfall, Yahoo became the next internet giant. As the sands shifted, AOL struggled to stay relevant and was eventually sold to Verizon for just $4.4 billion. It was the most popular website online until the early 2000s, when broadband started to replace dial-up.
MOST POPULAR SITES TRIAL
In its heyday, the company dominated the market, largely due to an aggressive free trial campaign that cost millions (possibly even billions) of dollars to execute.ĭespite the large investment, the campaign worked-at its peak, AOL had over 30 million users, and a market cap of over $200 billion. AOL was one of the first major web portals, back in the era of CD-ROMs and dial-up modems.
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